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The Next Generation Country Club:
Designing the Club of the Future

Imagine every time a member enters your club, every employee within 20 feet knows their name, their family member names, what reservations they have, and maybe even their preferred beverage. Your staff greeting goes from generic to hyperspecific, you have a to-the-minute view of everyone on-premises, and the data you collect helps inform staffing and training needs and identify new areas of potential revenue. This is the club of the future – your members’ “third place” that provides not only social connections and sporting options but includes state-of-the-art technology for an above-and-beyond experience.

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